Making The Prius Challenge

Working on projects in The Bay Area's Silicon Valley brings me into an increasing number of projects involving robotics, autonomous vehicles, AI and other advanced tech.  

One such booking was at the Toyota Research Institute, where their mission is "To use artificial intelligence to improve the quality of human life. We are dedicated to making automobiles safer, more affordable, and more accessible to everyone, regardless of age or ability, and to expanding the benefit of mobility technology beyond automobiles."

Hands on Sound provided location sound recording for a piece that MKTG was doing on the Prius Challenge, a team-based, tech-centric driving competition that was hosted at Sonoma Raceway. The competition made use of proprietary data, strategy development, and simulation tools to assist participants in achieving the highest MPG over 9 laps in 42 minutes.