Instaply- "Reimagining The Way We Connect"

Recently Hands on Sound was called upon to provide Location Sound Recording for a video shoot that was promoting the Instaply App and in particular it's use by local retailer, Cole Hardware.  This handy App allows customers to interact directly with businesses rather than calling or sending e-mail inquiries.  One takeaway for me in this case study was learning that a customer wanting to know if a product was in stock/ on order or not gets an immediate text reply and notification instead of the frustration of being placed on hold…perhaps indefinitely.  In toddy's fast paced and competitive world, Instaply IS transforming the customer experience.